“Networking” is an intimidating word for what can really be a simple concept: Building relationships and a community.
What is networking really about?
Networking is essentially about building a community of people that we rely on – and who rely on us. It is a give and take relationship that goes both ways.
- Have you ever made friends because you worked together on a class project or in a student organization?
- Ever helped a friend get a part-time job?
- Ever chatted with a stranger to pass the time?
- Ever gotten involved in a volunteer opportunity because you knew people doing it?
- You are already networking!
It all counts. Networking is about connecting with others for access to resources and opportunities. It is about gathering information and about working toward mutually desirable goals. That’s it.
Networking is NOT about asking for employment. Sharing ideas and finding ways to mutually support each other can lead to discussion of employment opportunities – but a job or internship is not the primary goal. Rather, networking is about making connections.
Also, most people like talking about themselves and sharing their hard-won expertise. People are storytellers by nature. So, simply by demonstrating curiosity and interest in another’s journey, you are already giving them something.
How to network
Start with people you know
When looking for people to talk with, begin with anyone you already know – whether or not they are in your target industries or career fields. For example, you might consider academic advisors, teachers, and professors (past or present); career coaches, residence hall directors, TAs; supervisors and work colleagues (past and present); family, friends and neighbors; student organization or volunteer connections; connections via social media (LinkedIn, Instagram, Facebook, Twitter).
These people are your existing network. Ask these individuals if they know anyone who is knowledgeable about your desired career fields, industries, and roles. If they do know someone, would they be willing to introduce you?
Prepare an introduction to make a connection
As you identify individuals to connect with, consider how you relate or connect to their work, organization, industry, or professional role (perhaps using some reflection exercises that connect your interests, skills, values, or priorities to future directions). Know the “top reasons you are a great candidate” or the key themes that draw you to this area.
This self-knowledge provides a good foundation for a networking email . It’s also helpful if you find yourself making connections at an in-person event. Open-ended questions to encourage your respondent to talk can get the conversation started, but you should also be prepared to give a brief (20-30 second) introduction of yourself:
- Your name
- What you are studying, interested in, exploring, aiming for
- Any skills, experiences, common ground that connect you to this person
From there – listen closely. Ask follow-up questions to encourage your respondent to go deeper. If you feel comfortable and want to learn more, ask for contact information to follow up (particularly if you’re at a social event where an extended professional conversation might be out of place).
Expand your connections
Professional networking does require intentionality, and you can cultivate your networks over time. Want to expand your current reach? Here are a few ideas to get you started:
- Follow your curiosity. It’s good to get to know interesting people whether or not their career path intersects directly with your major or career plans.
- Participate in registered student organizations that invite alumni speakers or offer other professional connections.
- Follow up with guest speakers in your classes or panelists at events that you attend.
- Take part in employer information sessions (find them listed in the “Events” section on Handshake)
- Volunteer in the community, and get to know the people running the organization you work for or partner with.
- During your next internship or part time job, intentionally seek conversations with co-workers during lunch breaks, and ask your higher-ups for coffee or an informational interview. Ask open-ended questions and actively listen to responses.
- Listen to career advice from anyone who takes an interest in your future (you don’t have to follow the advice). Hearing the stories behind the advice and making a connection with the person offering it can expand your understanding.
- Create a LinkedIn profile to connect with alumni and professional groups
Follow up
When you engage in a quality coaching or mentoring conversation with someone in your personal or professional network, be sure to follow-up with them. Send a thank you note within 48 hours of the meeting. Request to connect on LinkedIn with a personalized message. If you took their advice or used a resource they told you about, share your progress and how helpful their recommendation was. Keep a record of your contacts and referrals. When people urge you to get back in touch if they can help you, take them at their word! Reach out again if you decide you’d like to further pursue the career they are in, or have new questions as you learn more, or are seeking resources for a deeper dive into their industry.