The College of Liberal Arts & Sciences at Ilinois seeks to connect every academic, research, and administrative unit across the college. To keep our brand strong and resonant, consistency is key. This also applies to web content guidelines, which you will find here. Whether it's accessibility, navigation, branding, or search engine optimization, this web content guide will clarify what you should include on your websites, and answer any of those questions you may have.
How you can use the web content guide
You can use this guide to find information on:
- How to keep the design on your webpages on-brand
- How to structure and organize information on your sites
- Key elements of optimizing your pages for search engines
- Keeping the content of your websites in line with accessibility standards
- Best practices when uploading images or digital media
What you’ll find
- Information on maintaining a consistent, accessible website through brand standards and campus collaboration
- Navigation guidelines and best practices for unit websites
- Guidelines and best practices for boosting traffic and optimizing content for search engines
- Guidelines and best practices for making your content accessible for the web
- Guidelines and resources for creating accessible documents
- Example templates for landing pages and content pages
What is not included
- Unit-specific content
Branding
Consistent, accessible website through brand standards and campus collaboration
Navigation
Navigation guidelines and best practices for unit websites
Search Engine Optimization
Guidelines and best practices for boosting traffic and optimizing content for search engines
Accessibility
Guidelines and best practices for making your content accessible for the web
Document accessibility
Guidelines and resources for creating accessible documents
Page templates
A collection of page templates and example content.