Power of I

Guides, materials, and resources for LAS communicators

The power of impact. The power of innovation. The power of inclusion. The power of individuality. The Power of I.

Power of I is the University of Illinois Urbana-Champaign's brand, serving as a rallying cry for the entire community while moving us towards a stronger, unified university. Power of I has a dual meaning:

  • The power inherent in our students, who are the heroes in our story
  • The power evident in our university to guide students via life-changing educational experiences

On this page, you can find resources centered around Power of I for the College of LAS community to use in their marketing and promotional materials.

College of LAS resources

Content on this page is for LAS faculty and staff. You must login to access many of the resources included below

One important component of a strong brand is a consistent approach to messaging. For the College of LAS, our goal is to consistently relay key messages about the college to our audiences. These messages reflect who we are and how we want to be known, and fit within the broader university messaging platform.

If you have questions, please connect with the Office of Communications and Marketing for the College of LAS.

Brand powers by college area

In addition to brand powers for the College of LAS as a whole, we have used data-driven research to create powers based on content areas within the college. These documents can help you create targeted messages for your unit's students, alumni, and more.

Templates and resources

For help using any of the templates below, or if you are interested in creating some for your unit, please contact Heidi Gnadt.

Campus resources

Find a complete view of the campus brand—from specifics on messaging and design to instructions on implementing the brand—at the Power of I website.