Resources for social media

Social media is an incredibly powerful tool to connect with prospective and current students, faculty and staff, alumni, donors, and community members. It has grown into a necessity for any successful communications strategy, and it's one of the most effective ways to reach audiences where they actively are.

Units, research groups, and many others across the college manage social media accounts with a variety of goals. As with any marketing piece, it is important to be strategic, consistent, and analytical when creating and evaluating social media platforms and content for your unit.

There are plenty of resources both within LAS and on campus for those managing accounts across the college. LAS guidelines work in tandem with campus social media standards. We encourage you to also implement Public Affair's guidelines when utilizing social media.

    LAS resources

    • Add yourself to the LAS social media mailing list by emailing the college's marcom team.
    • Attend social media training throughout the academic year. Trainings will be announced through the listserv mentioned above.
    • Find links to accounts in LAS' unit directory. Email us if your listing needs to be updated.
    • Contact us to set up a meeting to discuss your social media strategy.
    Social media guidelines
    Following standardized guidelines for social media keeps brand strategy aligned while ensuring the success of each platform.
    Channel strategies
    Each social media platform is different and requires a unique and specific strategy. It is vital to adjust content and tone across platforms.
    Content creation
    Because of the rapid nature of social media, it might be difficult to come up with content. Here are some ideas for your channels.
    Measuring & analytics
    A key to social media success is measuring results. Each platform has a robust analytics backend to help users create a strategy.

    Campus resources