Each social media platform is different and should require a unique and specific strategy. Audiences differ greatly by platform, as do the messages and content that they enjoy.
It is vital to adjust content based on platform, as well as keep an eye on general audience trends and best performing posts to adjust strategy as needed.
Want to learn more? Check out our channel strategies webinar.
On Facebook, we primarily reach LAS alumni, parents of current and prospective students, and the general community. Through our posts, we aim to showcase the legacy of LAS and instill college pride.
We utilize a tone that is warm and approachable but still polished. Posts that tend to perform best focus on campus developments, faculty awards, and the beauty of campus.
On Instagram, our audience is primarily prospective and current students. Through our posts, we aim to demonstrate life on campus and what it means to be in the College of LAS.
The tone we use on Instagram is relaxed and easy, though still professional. Posts that tend to perform best focus on student success and the beauty of campus.
The audience on Twitter is vast, including campus units, current students, faculty, and the community. Because of the fast-moving nature of the platform, we share nearly every piece of content we produce on Twitter.
Twitter users tend to be more educated than on other platforms. As such, our tone is more academic, clear, and concise. Posts that perform best focus the beauty of campus, faculty honors/research, and student success.
On LinkedIn, we primarily reach LAS alumni, faculty, and staff. Through our posts, we aim to celebrate accomplishments of the community and update audiences of LAS developments.
We utilize a tone that is warm and approachable but still polished. Posts that tend to perform best focus on campus developments, faculty awards, and the beauty of campus.